• © Storm 2019


Betty Bachz

A businesswoman, model, and creative, Betty began her career in the fashion industry as a model at the age of 15. She holds a Double Master’s degree in International Business Management and in Economics from Norwegian School of Economics and University of St. Gallen. After two years of working as a Hedge fund Analyst, she founded eyewear company, MØY ATELIER

Being raised in Norway by Chinese immigrant parents, Betty adapted an “East meets West” aesthetic in her works, and quickly became known for her distinctive style. Translated from Norse, MØY means a young woman, someone who is open to new ideas yet knows nothing of societal boundaries. By combining unique and daringly designs with Japanese hand craftsmanship, the brand quickly found its audience. Named as number one independent eyewear brand to watch by British Vogue and worn by the likes of Kate Moss, Lena Dunham and Jourdan Dunn.

Betty works with a number of brands, offering her unique art direction. A woman of many talents, Betty is also a gifted actress and has most recently directed a series of short films.

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