Well-respected across Fashion, Culture and Music, Irene Agbontaen adds enormous flare to a number of brands across each industry. Featured in Elle, Grazia, Vogue, Sunday Times Style, Look, Company, Galore, Oprah Magazine and i-D just to name a few. Standing at 5’11”, noticing a gap in the market for fashionable clothes for tall women, Irene created TTYA (Taller Than Your Average) London, an apparel brand offering tall women a range of staple timeless pieces with key wardrobe essentials, that are specifically cut for women who are 5’9” or taller.
Since Launching in 2013, TTYA London was the first tall specific brand to debut in Selfridges, and has gone on to have a home in Barneys New York & ASOS.com. The brand has garnered a cult following including celebs such as Jourdan Dunn, Karlie Kloss, Elle Macpherson, Jessie J, Daisy Lowe as the go to fashion label for tall girls. Glamour Magazine named it the ‘coolest range EVER for tall girls. Irene curated and creative directed a four season collaboration for tall retailer Long Tall Sally where the collection was featured on super model
Jourdan Dunn in American Vogue, the sold out collection had a bill board in Times Square, increasing LTS company sales by over 51% and gained LTS over 40k new followers across social channels.
2015 saw the birth of TTYA talks - a platform to bridge the gap between industry experts and insiders. Panels so far have included the likes of FKA Twigs & Vanessa Kingori (MBE) in collaboration with The Soho House Group. The face for Virgin’s #beboldforchange international women day campaign, Irene has worked with high profile brands such as Louis Vuitton, Virgin, H&M, Nike, Beats By Dre and is Creative Consultant for
The Curtain - a new members club in Shoreditch East London, Irene has curated events from dinners for NAS and Halle Berry, Afterparties for Skepta, Erykah Badu, Mary J Blige, Chance the Rapper & Francis and the Lights to Q&A's with international artists such as SZA