Edie embodies the London fashion and culture scene. Having been born and spent all of her life in Camden, she’s been able to really immerse herself in the capital’s spirit which is entirely evident through her personal style and online content. Modelling came naturally to Edie as she began shooting for Paul Smith from the age of 10 and was scouted at a musical festival when she was 15. Her social media platform then grew organically as a result of her expressive style which is demonstrated through a unique selection of imagery. She has recently worked with a diverse range of brands including Burberry, Pull & Bear and Calvin Klein and uses her platform to build an online destination for young creatives, inspiring her audience with her fashion, culture and beauty content.