After working in fashion for many years at the likes of Sheerluxe.com, InStyle and trends and innovation advisory Stylus, Lucy Williams is a full-time blogger and creative brand consultant. Her effortless style and insightful writing make her Instagram and blog an essential destination for fashion and lifestyle inspiration, travel guides and escapist photography. Alongside creating content for top international brands, Lucy has fronted campaigns for Armani Beauty, MANGO and Label/Mix. She has also curated an AW18 edit for Warehouse, and designed a capsule shoe collection with Aeyde and a swimwear range with Love Stories Intimates.
In 2015 Lucy began her collaboration with Missoma. Now in its fifth year of production, Lucy’s jewellery is hard to miss – it adorns every cool girl and A-list star in the know.
Across her platforms, Lucy continues to work with a huge range of international fashion, travel and lifestyle brands, including; Net-A-Porter, Coach, Chloe, Omega, American Express, Free People, Olympus.
Lucy's unquestionable, timeless style and natural tone make her blog an essential destination for fashion and lifestyle inspiration, stunning photography and pure escapism